KJ Collective

SCOPE: Branding
FEEL: Grounded, Professional, Intentional, Refined

KJ Collective is a home renovation brand rooted in care, craftsmanship, and Northwoods character. Designed to balance warmth with professionalism, the identity reflects thoughtful design, trust, and quiet confidence—anchored by a subtle fishhook detail and a timeless blue palette that nods to personal story and regional pride.

GOAL: Build a brand system that feels elevated yet approachable—clear, cohesive, and uniquely KJ.