KJ Collective
SCOPE: Branding
FEEL: Grounded, Professional, Intentional, Refined
KJ Collective is a home renovation brand rooted in care, craftsmanship, and Northwoods character. Designed to balance warmth with professionalism, the identity reflects thoughtful design, trust, and quiet confidence—anchored by a subtle fishhook detail and a timeless blue palette that nods to personal story and regional pride.
GOAL: Build a brand system that feels elevated yet approachable—clear, cohesive, and uniquely KJ.
kind words
I love Annie's quality of work, creativity, understanding of the client's needs, timeliness, and communication! She is as good or better than any designer I've worked with at national advertising agencies.
Kristin B.
of KJ COLLECTIVE
