design With personality, strategy, + longevity
favourite past projects
BRAND: Leslye So
SCOPE: Branding, Creative Direction, Web Design, Curriculum Materials
ABOUT: Leslye So is a Toronto-based firefighter, personal trainer, and mother whose work sits at the intersection of physical performance and emotional regulation. Her practice is built on a rare kind of authority. The brand needed to reflect that while still maintaining a sense of play.
BRAND: Cafe La Fin
SCOPE: Creative Direction, Web Design, Custom Collages, Packaging Design
ABOUT: A coffee brand built around the ritual of the morning, specifically the strange, unhurried threshold between sleep and waking. The creative direction leaned into that surrealism deliberately with custom collages that feel editorial and slightly dreamlike.
BRAND: Half of Us Collective
SCOPE: Web Design + Creative Direction
ABOUT: A functional nutrition therapy practice and community built around hormonal health and the particular exhaustion of navigating those conditions without adequate support. The site needed to feel warm without being soft, and community-driven without losing clinical credibility.
BRAND: Elysian Candle Co
SCOPE: Branding + Creative Direction
ABOUT: A candle brand that grows its own botanicals and translates that intentionality into their entire identity. There's a soft darkness to the brand which feels moody and ritualistic without being heavy-handed. The identity needed to set a mood before the product ever does.
BRAND: Peach Pop Collective
SCOPE: Branding + Creative Direction + Web Design
ABOUT: A New York-based social gathering group built around meeting new people through mingling mixers. They're community first and explicitly queer friendly. The identity needed to match the energy of the community itself: vibrant, warm, and genuinely inviting.
BRAND: The Waters of Min0cqua
SCOPE: Branding + Creative Direction
ABOUT: A tranquil resort in northern Wisconsin that wants you to slow down. The identity draws on the feeling of childhood summers at camp where life is play and true bliss. Old camp ground signs that remind you of reconnecting with nature. Nostalgic without being sentimental.
BRAND: Alder & August
SCOPE: Branding + Creative Direction + Web Design
ABOUT: A wedding photography duo whose work references the visual language of French New Wave and Italian cinema. Godard, natural light, the candid moment over the posed one. The identity needed to carry that cinematic sensibility without feeling precious about it.
"She’s incredibly kind, considerate, and an amazing artist, with a great eye for user experience and website flow."
Working with Annie was so fun! Not only was her work clean, on time, and professional, but she was also a genuine pleasure to collaborate with. It felt like anything was possible: if I could imagine it, she could bring it to life. Annie truly listened to my vision while thoughtfully applying her own design aesthetic, and I loved her commitment to making sure everything turned out exactly how I envisioned. I felt heard, cared for, and like my ideas were genuinely appreciated and celebrated. I can’t wait to work with her again on a future project.
- Lauren M.
of half of us collective
"Annie was amazing to work with!"
She is incredibly talented and really brought my vision to life. She got my brand right off the bat which she so beautifully transferred to the website. She was really great to collaborate and work with. She was supportive every step of the way.
- Jill G.
of vyne wellness co
"Annie is a great collaborator with the capacity to take notes and incorporate them quickly and easily."
I hired Annie for a complete rebrand and marketing overhaul of my website and online representation. She is consistent and reliable, producing truly quality work. Her creativity allows for expert problem-solving and great ideas! Annie is an absolute pleasure to work with, and I look forward to hiring her again for literally anything.
