visual identities that know
clients have worked with
ways to work together
the audit
brand + web
A full assessment of your brand or website. What's working for and against you.
Brand strategy, identity, and web design built together as a system.
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brand identity
A full visual identity rooted in strategic groundwork. Built to represent you, and to last.
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creative direction
Visual oversight for your brand, whether that's shoot direction to campaign creation.
collaborate
selected work
BRAND: Leslye So
SCOPE: Branding, Creative Direction, Web Design, Curriculum Materials
ABOUT: Leslye So is a Toronto-based firefighter, personal trainer, and mother whose work sits at the intersection of physical performance and emotional regulation. Her practice is built on a rare kind of authority. The brand needed to reflect that while still maintaining a sense of play.
BRAND: Cafe La Fin
SCOPE: Creative Direction, Web Design, Custom Collages, Packaging Design
ABOUT: A coffee brand built around the ritual of the morning, specifically the strange, unhurried threshold between sleep and waking. The creative direction leaned into that surrealism deliberately with custom collages that feel editorial and slightly dreamlike.
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in their words
I've spent over a decade working across film, photography, theatre, and ceramics - industries where visual language is everything and the audience response is immediate and unforgiving.
That background is why I think about brand design the way I do. Not from a marketing playbook, but from a deep understanding of how people respond to what they see - and why.
