brand strategy + identities
ways to work together
audit
brand + web
A full assessment of your brand or website. What's working for and against you.
Brand strategy, identity, and web design built together as a system.
start
book
MOST POPULAR
brand blueprint
A strategy document covering positioning, messaging, competitors, and more.
build
creative consulting
Ongoing strategic guidance for your brand, messaging, and creative decisions.
collaborate
selected work
BRAND: Leslye So
SCOPE: Branding, Creative Direction, Web Design, Curriculum Materials
ABOUT: Leslye So is a Toronto-based firefighter, personal trainer, and mother whose work sits at the intersection of physical performance and emotional regulation. Her practice is built on a rare kind of authority. The brand needed to reflect that while still maintaining a sense of play.
BRAND: Cafe La Fin
SCOPE: Creative Direction, Web Design, Custom Collages, Packaging Design
ABOUT: A coffee brand built around the ritual of the morning, specifically the strange, unhurried threshold between sleep and waking. The creative direction leaned into that surrealism deliberately with custom collages that feel editorial and slightly dreamlike.
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in their words
I've spent over a decade working across film, photography, theatre, and ceramics. They're all industries where story and visual language are everything, and the audience response is immediate and unforgiving.
That background is why I approach brand strategy the way I do. I come from a deep understanding of how people connect with what they see and hear, and why.
