The Waters of Minocqua
SCOPE: Branding
FEEL: Timeless, Relaxed, Trustworthy, Rooted
The Waters of Minocqua is refreshing its brand to reflect both its Northwoods heritage and its dual appeal to families and corporate guests. Inspired by the calm and character of Minocqua, the new identity evokes a sense of place—relaxing, trusted, and enduring.
GOAL: Create branding that feels rooted yet elevated—welcoming to families, polished for corporate.
kind words
I love Annie's quality of work, creativity, understanding of the client's needs, timeliness, and communication! She is as good or better than any designer I've worked with at national advertising agencies.
Kristin B.
of THE WATERS OF MINOCQUA
