The Waters of Minocqua

SCOPE: Branding
FEEL: Timeless, Relaxed, Trustworthy, Rooted

The Waters of Minocqua is refreshing its brand to reflect both its Northwoods heritage and its dual appeal to families and corporate guests. Inspired by the calm and character of Minocqua, the new identity evokes a sense of place—relaxing, trusted, and enduring.

GOAL: Create branding that feels rooted yet elevated—welcoming to families, polished for corporate.