I grew up in an environment where creativity was just apart of every day life. My dad was a cinematographer, and my mum worked across graphic design, costume design, photography, and art education.
That background took me into film, theatre, ceramics, and photography before it took me into brand design. What those disciplines share is a focus with how things land on an audience - not just how they look, but what they make people feel and believe.
That's what I bring to brand and web design. Over a decade in New York, working across industries where visual language either works or it doesn't, has given me a specific kind of literacy. My philosophy is less about following what's current and more about understanding what's actually resonant.
My work is rooted in care, creativity, and a clear set of values. I’m a queer artist, and I believe in using my work to support liberation, justice, and collective safety.
I stand in solidarity with Palestine, oppose systems like ICE that harm and displace communities, and prioritize working with people who share a commitment to equity and humanity. My beliefs and creative work are deeply influenced by each other.